What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

KitKat: Cadbury wins battle against Nestle over shape of four fingered bar

Nestle's Kit Kat Shape Unlikely To Receive Protection

KitKat makers Nestlé lose British trademark battle

Cadbury gives two fingers to Nestle by blocking its bid to trademark KitKat and it could introduce a rival 'breakable' bar

No 'Break' in Nestle's Battle to Trademark Kit Kat's Four-finger Shape - News18

Kit Kat case: The food and drinks with trademarked shapes

EU court rejects Nestlé bid to trademark KitKat bar

Nestlé foiled by Cadbury as KitKat trademark battle reaches UK

Nestlé Fails To Trademark Signature KitKat Bar Shape

Nestle fails to trademark Kit Kat's 'four finger' shape

Rachel Eats Stuff: KitKat vs Norwegian Kvikk Lunsj blind taste test, The Independent

No break for KitKat in Europe as bid to trademark four-finger shape rejected

Fourfingered Kitkat Chocolate Wafer Bars Sale Editorial Stock Photo - Stock Image