Uncle Ben's rice to change brand as part of parent company's stance against racism
Par un écrivain mystérieux
Last updated 03 juillet 2024
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://media-cldnry.s-nbcnews.com/image/upload/newscms/2020_25/3390690/200617-uncle-bens-rice-se-206p.jpg)
The announcement from Mars Inc. comes after a similar decision from Aunt Jemima's parent company, recognizing the racial stereotypes in the brands' origins.
Uncle Ben’s rice announced a plan to shift its branding Wednesday, a move that follows a similar announcement from the company that owns Aunt Jemima’s syrup.
This is additional taxonomy that helps us with analytics
Uncle Ben’s rice announced a plan to shift its branding Wednesday, a move that follows a similar announcement from the company that owns Aunt Jemima’s syrup.
This is additional taxonomy that helps us with analytics
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://imagez.tmz.com/image/b5/4by3/2020/06/18/b5a8fddd5e724c358772afbd6f83eee9_md.jpg)
Uncle Ben's Rice Drops Racist Imagery, Gets New Name
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://images-cdn.9gag.com/photo/aD4xMgG_700b.jpg)
Branding - 9GAG
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://static01.nyt.com/images/2020/09/23/business/23markets-brf-bens1/merlin_177446739_1c966662-9071-45b3-9991-0cd036dee303-superJumbo.jpg)
Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://i.cbc.ca/1.5735207.1600865319!/cpImage/httpImage/uncle-ben-rice.jpg)
Rice brand Uncle Ben's changing name and logo because of racist
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://media.npr.org/assets/img/2020/06/17/ap_20169457356730-72439d6e1beef2a15168204f17e805522e77eb75-s1100-c50.jpg)
Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://www.nydailynews.com/wp-content/uploads/migration/2020/06/17/NFJ7GEUHIJGPRAXVHTCKA35EDA.jpg?w=1024)
Mrs. Butterworth's to review packaging amid racial concerns
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://images.saymedia-content.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:eco%2Cw_1200/MTgzNTkzNDI4MjIwMTkxNzkw/were-aunt-jemima-uncle-ben-and-mrs-butterworth-real-people.jpg)
Were Aunt Jemima, Uncle Ben, and Mrs. Butterworth Real People
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://www.the-sun.com/wp-content/uploads/sites/6/2020/06/NINTCHDBPICT000589946889.jpg)
Uncle Ben's rice to 'evolve' appearance hours after Aunt Jemima
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://static-prod.adweek.com/wp-content/uploads/2021/08/were-all-original-bens-recipes-2021-652x342.jpg)
How Mars Food Will Market Ben's Original Following Rebrand
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://people.com/thmb/mPnY_czXv3dh4JH1v7RGZyAHwX4=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc():focal(599x0:601x2)/redskins-b52f87f8c7be44218c89fcaed9f7210f.jpg)
Nestlé to Change 'Out of Step' Names of Red Skins and Chicos Candies
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://i.cbc.ca/1.5735198.1600865186!/fileImage/httpImage/image.jpg_gen/derivatives/original_780/uncle-ben-1250298300.jpg)
Uncle Ben's is rebranding, but Master P has his own Black-run rice
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://www.usatoday.com/gcdn/presto/2020/06/18/USAT/94549e91-8876-4676-8681-ea1247d81e1d-VPC_CULTURALLY_INSENSITIVE_BRANDS_ap_wide.jpg?width=1280&height=720&fit=crop&format=pjpg&auto=webp)
Uncle Ben's rice changing brand identity after Aunt Jemima
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://www.usmagazine.com/wp-content/uploads/2020/06/Food-Brands-Changing-Their-Racially-Insensitive-Names-Grocery-Store-Aisle.jpg?quality=40&strip=all)
Food Brands Changing Their Racially Insensitive Names: Pics
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://www.postnewsgroup.com/wp-content/uploads/2020/06/ben-andJemima-.jpg)
As U.S. Reckons With Racial Justice, Name Changes Planned for
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://s.abcnews.com/images/GMA/mrs-butterworth-syrup-sh-ml-200618_1592480221878_hpEmbed_3x2_992.jpg)
Mrs. Butterworth's, Cream of Wheat join Aunt Jemima, Uncle Ben's
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