Lululemon's brilliant dupe strategy should be duplicated by all brands
Par un écrivain mystérieux
Last updated 06 juillet 2024
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/05/06-90895043-lululemon-dupe.jpg)
Lululemon. the athletic apparel brand, makes products such as its Align line and Groove pants that are coveted by young fans who look for dupes to save money.
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise.
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise.
Doug Stephens on LinkedIn: Lululemon's brilliant dupe strategy
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://d3bzyjrsc4233l.cloudfront.net/news/Assembly_8BRywHt.png)
Dupes: Foe or Friend?
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://www.lunchpailsandlipstick.com/wp-content/uploads/2019/01/lululemondupes.png)
Activewear You'll Swear is Lululemon - The best Dupes I wear!
Jeff Fisher on LinkedIn: Lululemon's brilliant dupe strategy
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://images.fastcompany.net/image/upload/w_1200,c_limit,q_auto:best/wp-cms/uploads/2023/05/01-90895043-lululemon-dupe.jpg)
Lululemon's brilliant dupe strategy should be duplicated by all brands
Nick Gray on LinkedIn: Lululemon's brilliant dupe strategy should
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://s3-prod.adage.com/s3fs-public/styles/800x600/public/20230612_Lilulemon_Event_AlignLeggingDupeSwap-3x2.jpg)
Brand knockoffs: TikTok dupe culture can benefit without tarnishing
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://s3-prod.adage.com/s3fs-public/styles/width_660/public/20230612_lululemon_3x2.jpg)
Brand knockoffs: TikTok dupe culture can benefit without
Jennifer K Pittleman (@jennko) / X
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://assets-global.website-files.com/62b1e3d97259065857ed5eef/65412c090ef52df7e94437a2_dupes.png)
Dupes: Foe or Friend?
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://litchfieldmedia.org/wp-content/uploads/sites/25108/2023/06/Lululemons-Align-Dupe-Swap-The-Dupe-Strategy-Every-Brand-Should-Duplicate.png)
Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should
![Lululemon's brilliant dupe strategy should be duplicated by all brands](https://cdn.sanity.io/images/bl383u0v/production/d0a5d66b43b8b7db559683a945b8c0c97601f09b-1920x1080.jpg)
Marketing Brew, Marketing News and Trends
Jeff Fisher on LinkedIn: Lululemon's brilliant dupe strategy
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