Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding
Par un écrivain mystérieux
Last updated 04 juillet 2024
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Mars Inc., which owns Uncle Ben’s, said on Wednesday that it was looking into the possibility of updating the rice brand’s image.
Quaker Oats announces Aunt Jemima rebranding, acknowledges that the face of the brand was 'based on a racial stereotype
Quaker Oats announces Aunt Jemima rebranding, acknowledges that the face of the brand was 'based on a racial stereotype
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://media.npr.org/assets/img/2021/02/10/gettyimages-1250298376_wide-2076fe6785c08b997c2e4eba83ea8dd489eab7e8-s1400-c100.jpg)
Aunt Jemima Brand Renamed Pearl Milling Company, Retiring Racist Stereotype : NPR
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://assets1.cbsnewsstatic.com/hub/i/r/2020/06/18/6aee20b4-8317-4814-b235-8c3dd76161d4/thumbnail/1200x630g6/152644d79731aaef9fe28271511cf396/ap-20170616961917.jpg?v=1acc31b0e955989267fc7dd28b496c5e)
Uncle Ben's, Mrs. Butterworth's and Cream of Wheat review branding after Aunt Jemima announces name change - CBS News
PepsiCo drops Aunt Jemima branding; Uncle Ben's, others under review
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://civileats.com/wp-content/uploads/2021/05/210525-brands-for-black-lives-aunt-jemima-uncle-ben-eskimo-pie-land-o-lakes-products-2-collage-2.jpg)
Why Did It Take So Long for Food Companies to Rebrand their Racist Products?
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://cdn.vox-cdn.com/uploads/chorus_asset/file/22531781/ce_coprologo.jpg)
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://www.mercurynews.com/wp-content/uploads/2020/06/hypatia-h_737666083eb391a9f830d9ef172e9476-h_e22b3208c7fd4804aeb65f23abaf4905.jpg?w=620)
Aunt Jemima and Uncle Ben are going away. Are these mascots next?
PepsiCo drops Aunt Jemima branding; Uncle Ben's, others under review
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://s3-rd-prod.chicagobusiness.com/styles/1024x512/s3/pjimage%20%281%29_7.jpg)
Aunt Jemima to drop Black woman from imagery, change brand name
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://s3.amazonaws.com/eddy-cms/editorial/2020/06-Jun/aunt-jemima.jpg)
Trending: Heritage Brands Rush to Distance Themselves from Racially Stereotyped Images
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://cdn.vox-cdn.com/thumbor/3owg8ef_pwV7gpE2eEvLGRTjNzU=/1400x1050/filters:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_asset/file/20039541/GettyImages_1220646081.jpg)
Aunt Jemima, Uncle Ben's, and Cream of Wheat's racist history inspire companies to rebrand - Vox
![Uncle Ben's considering new 'visual identity' for products amid Aunt Jemima rebranding](https://1.bp.blogspot.com/-m0arq0Ir95U/YCQIjSe4xOI/AAAAAAAADgw/qTu7MEa9arQY6Ul1on24G7ebqdky5RTDwCLcBGAsYHQ/s1500/image.jpg)
Finding Betty Crocker: 2021
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Aunt Jemima logo dropped, Uncle Ben's under review as brands confront racial stereotypes
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Aunt Jemima rebrand of racist name prompts calls for Uncle Ben's to follow – The Hill
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- Uncle Ben's and Aunt Jemima logos: A German case – DW – 06/19/202014 Jul 2023
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