What is your competitive advantage as a barber? - MAILROOM

As of writing this in December 2021, I’ve been a barber in the hair industry for around 8 years. I’ve witnessed a few forms of competition that muster a wide range of reactions from fear and rage to inspiration and gratitude. What do I mean when I say competition? This is how I’ve seen it show up so far: Competing for market share within a specific city, town or barbershop Competing for recognition and perceived value in the broader market of the hair industry Competing to achieve higher levels of mastery. This is usually measured by comparing your work to others. Three mentalities and their response to competition Indifference I’ve met some people who can only name one or two shops in their town other than their own. They don’t necessarily care about the larger market because their goals lie

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