Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter
Par un écrivain mystérieux
Last updated 05 juillet 2024
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://www.aljazeera.com/wp-content/uploads/2020/09/2020-06-17T000000Z_817450861_RC23BH9M4E3Z_RTRMADP_3_PEPSICO-RACE-AUNT-JEMIMA.jpg?resize=1800%2C1800)
Seventy-year-old brand is the latest company to drop a logo long-accused of promoting racial stereotypes.
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://marketingweek.imgix.net/content/uploads/2018/05/12134124/Mars-1240.jpg?auto=compress,format&q=60&w=596&h=500)
Mars rebrands Uncle Ben's after criticisms over racial stereotyping
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://www.citma.org.uk/static/64e51cef-f3d5-4c47-a2ff1461b1667da3/790x526_highestperformance_/brandstrategy4.jpg)
CITMA - Brand strategy: Revolution = Evolution
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://editorial.designtaxi.com/editorial-images/news-Bens240920/Uncle-Ben-Original-Rebrand-1.png)
Uncle Ben's Unveils New Name & Logo To Step Away From Racist
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://images.ctfassets.net/pjshm78m9jt4/3VmQTLSqmtpZMNj6Uwwes/34f5724651965271c42add31cca8f1a5/AP_20170616350811.jpg)
Uncle Ben's name dropped from rice brand after logo criticised as
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://www.aljazeera.com/wp-content/uploads/2020/09/2020-06-17T000000Z_817450861_RC23BH9M4E3Z_RTRMADP_3_PEPSICO-RACE-AUNT-JEMIMA.jpg?resize=1800%2C1800)
Uncle Ben's rice gets rebrand after racial stereotyping criticism
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fwww.ft.com%2F__origami%2Fservice%2Fimage%2Fv2%2Fimages%2Fraw%2Fhttps%253A%252F%252Fd1e00ek4ebabms.cloudfront.net%252Fproduction%252Fdeebcc9b-a929-4303-8917-9f15a9819619.jpg%3Fsource%3Dnext-article%26fit%3Dscale-down%26quality%3Dhighest%26width%3D700%26dpr%3D1?source=next-opengraph&fit=scale-down&width=900&overlay=https://www.ft.com/__assets/creatives/x/ft-overlay.png&overlay_height=0.15&overlay_y=30&overlay_gravity=south_east)
Mars drops Uncle Ben's brand for promoting racial stereotype
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://i.guim.co.uk/img/media/4aade63e0fd6621ef8ed62ff18b0d9ccc69f6df7/0_172_5184_3112/master/5184.jpg?width=1200&quality=85&auto=format&fit=max&s=9fb119d6800df943ab9711beae9d84d7)
Uncle Ben's rice to get revamp after criticism over racial
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://i.redd.it/7719hbc9xbj71.jpg)
I bought two rice packets mid rebranding from Uncle Bens to Bens
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/06/18/07/istock-500576648.jpg)
Uncle Bens' rice vows to 'evolve' brand to address 'racial bias
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://static.dw.com/image/53867673_902.jpg)
Uncle Ben's and Aunt Jemima logos: A German case – DW – 06/19/2020
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://cdn.vox-cdn.com/thumbor/qDtlno4HhwFXFyQNYaPrEWsDNuo=/1400x1050/filters:format(png)/cdn.vox-cdn.com/uploads/chorus_asset/file/22537175/Eater3.png)
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were
From Aunt Jemima to Uncle Ben's, a reckoning for racist brand
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://www.grapheine.com/wp-content/uploads/2020/09/no-more-jemina-fight-logo-2280x1403.jpg)
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://images.foxtv.com/static.fox29.com/www.fox29.com/content/uploads/2020/09/932/524/Cream-of-Wheat.png?ve=1&tl=1)
Cream of Wheat removing Black chef from packaging following
![Uncle Ben's rice gets rebrand after racial stereotyping criticism, Black Lives Matter](https://images.squarespace-cdn.com/content/v1/54222358e4b0ef23d87a996b/1592998900492-D4OIP8UE6CLGQSKE7OKQ/uncle-ben-and-aunt-jemima.jpg)
Now That Uncle Ben's Rice Is Rebranding, Will Nigerians Still Buy
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