Pampers Helps Relieve One of Parents' Worst Diaper Fears With Newest Launch

Pampers Swaddlers’ new Blowout Barrier is the brand’s biggest innovation since 2018, designed to help prevent up to 100% of leaks – even blowouts It can be new parents’ worst nightmare; it even has the power to strike fear in the heart of the most experienced parent or caregiver: diaper blowouts. A recent survey found that 13 million diaper blowouts happen to parents every week in the US 1 . Furthermore, six in ten parents fear potential blowouts 2 , and more than a third of parents (35%) live in constant fear of blowouts happening at any time 3 . That’s why Pampers is introducing their biggest innovation since 2018 with a revamped Pampers Swaddlers featuring the new Blowout Barrier. The new Blowout Barrier helps prevent up to 100% of leaks, even blowouts – giving parents one less thing to fear. Packaging shot (Photo: Pampers) “As a dad and NBA athlete, I know a thing or two about preventing blowouts both on and off the court,” said CJ McCollum. “The shame and embarrassment of dealing

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