Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.

The Campari Soda redesign celebrates the drink's “iconic history” - Design Week

Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance

Campari Soda Design Connection 2022: al via le vendite di Cirifletto e Senzabuio

Campari Campari, Campari and soda, Design research

Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance

Packaging Design News - Page 5

Campari Soda's Redesign Doubles Down On An Icon Dieline, 58% OFF

Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance

Campari Projects :: Photos, videos, logos, illustrations and branding :: Behance

A Kind Demand Letter? Stranger Things Have Happened (Apologies)