Inside the rebrand of Uncle Ben's rice
Par un écrivain mystérieux
Last updated 19 juillet 2024
![Inside the rebrand of Uncle Ben's rice](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/1272/cached.offlinehbpl.hbpl.co.uk/news/ORP/benMAIN_1.png)
Listening to consumers and stakeholders was an integral part of the rebranding process.
![Inside the rebrand of Uncle Ben's rice](https://i2-prod.mirror.co.uk/incoming/article22212166.ece/ALTERNATES/s615b/1_Conagra-Brands-reviewing-Mrs-Butterworths-brand-after-Aunt-Jemima-Uncle-Bens-announcements-17.jpg)
Uncle Ben's rice unveils new name and logo after 'racial stereotyping' row - Mirror Online
![Inside the rebrand of Uncle Ben's rice](https://s3-prod.adage.com/s3fs-public/styles/width_280/public/Ben%27s%20Original%20--%20Shelf%20Arrival%20--%20Photo%205.jpg)
Ben's Original—previously Uncle Ben's—debuts new packaging
![Inside the rebrand of Uncle Ben's rice](https://dmrqkbkq8el9i.cloudfront.net/Pictures/2000xAny/5/4/5/237545_bensoriginal_891887_crop.jpg)
Uncle Ben's name ditched as Mars unveils Ben's Original rebrand, News
![Inside the rebrand of Uncle Ben's rice](https://i.guim.co.uk/img/media/c3d878eb87d64a2a570cdf21d04ee227a92fedb2/0_5_1796_1078/master/1796.jpg?width=1200&quality=85&auto=format&fit=max&s=de0bc5134697765d4007555e1c634242)
Uncle Ben's rice firm to scrap brand image of black farmer, Food & drink industry
![Inside the rebrand of Uncle Ben's rice](https://static01.nyt.com/images/2020/09/23/business/23markets-brf-bens1/merlin_177446739_1c966662-9071-45b3-9991-0cd036dee303-mediumSquareAt3X.jpg)
Uncle Ben's Rice Rebranded as Ben's Originals - The New York Times
![Inside the rebrand of Uncle Ben's rice](https://i.cbc.ca/1.5737575.1600976497!/fileImage/httpImage/image.jpg_gen/derivatives/16x9_780/uncle-p.jpg)
Uncle Ben's is rebranding, but Master P has his own Black-run rice company
![Inside the rebrand of Uncle Ben's rice](https://static.wixstatic.com/media/4ca53d_597ab1367b674421b19d08761c13857a~mv2.jpg/v1/fill/w_640,h_536,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/4ca53d_597ab1367b674421b19d08761c13857a~mv2.jpg)
I'm interviewed by the BBC about Uncle Ben's Rice
![Inside the rebrand of Uncle Ben's rice](https://www.logo-designer.co/storage/2020/10/2020-uncle-bens-name-logo-change-racial-stereotype-2.jpg)
Uncle Ben's to Change Name to 'Ben's Original'
![Inside the rebrand of Uncle Ben's rice](https://i.imgflip.com/48dy6u.jpg)
Uncle Ben's rice gets the rebrand. - Imgflip
![Inside the rebrand of Uncle Ben's rice](https://media.cbs8.com/assets/KFMB/images/9d9b881e-23c0-4a22-a725-08c37503d09d/9d9b881e-23c0-4a22-a725-08c37503d09d_1920x1080.jpg)
Companies remove racial stereotypes from products
![Inside the rebrand of Uncle Ben's rice](https://people.com/thmb/Ow9OXbLs6B7N9LpW_P7Q-VNIZR8=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc():focal(999x0:1001x2)/uncle-ben-2000-0a258be47e3a446ab67df5bc5c07d606.jpg)
Uncle Ben's Rice Officially Changes Its Name and Packaging
![Inside the rebrand of Uncle Ben's rice](https://media13.s-nbcnews.com/i/MSNBC/Components/Video/202006/tdy_news_jones_jemima_200617_1920x1080.jpg)
Uncle Ben's rice to change brand as part of parent company's stance against racism
![Inside the rebrand of Uncle Ben's rice](https://i.dailymail.co.uk/1s/2020/09/23/11/33521958-0-image-a-3_1600858143731.jpg)
Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
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