F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur
Par un écrivain mystérieux
Last updated 05 juillet 2024
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://www.raconteur.net/wp-content/uploads/2023/05/oatly2.png)
The plant-based milk producer is renowned for the snarky tone of its marketing. But the latest effort might end up souring its image
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F67611fc6-b9c5-4704-b860-24ffdf4135fa_800x547.png)
Oatly picking a fight = marketing? - by Benyamin Elias
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F7f1feba7-e1c4-4e8f-a641-b97b9602f75b_768x576.png)
Oatly picking a fight = marketing? - by Benyamin Elias
Will AI replace the CEO?
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://i.ytimg.com/vi/k_qMZ3LFfLU/maxresdefault.jpg)
Oatly - It's like milk, but made for humans - Alfred
Fck Oatly
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://customercamp.co/wp-content/uploads/2023/06/4-Why-We-Buy-Oatlys-Campaign-Brainy-Best-16.webp)
Oatly's genius F*ck Oatly campaign - Customer Camp
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://prmoment-images.s3.amazonaws.com/global/thumbnails/blackstone.png)
Why a social media uproar won't hurt Oatly's bottom…
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://stanphelps.com/wp-content/uploads/2021/01/Stan-Headshot-updated-1024x683.jpg)
This tastes like sh*t! Blah! Oatly highlights a negative piece of
![F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR sniff test - Raconteur](https://www.raconteur.net/wp-content/uploads/2023/05/oatly2.png)
F*ck Oatly? Why the latest 'honest' brand campaign flunks my PR
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