How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ
Par un écrivain mystérieux
Last updated 08 juillet 2024
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Mattel Inc. went back to the brand’s origins to reconnect with parents and kids
![How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/untitled_design_-_2023-08-08t171405.145.png?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
Barbie's success shows that the branded blockbuster is the future
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Mattel Earnings Rise 86% as Barbie, Hot Wheels Sales Jump - WSJ
![How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ](https://s.wsj.net/public/resources/images/OB-ES105_DollWa_E_20091020185714.jpg)
Mattel Hopes Barbie Facelift Will Show Up Younger Rivals - WSJ
![How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ](https://upload.wikimedia.org/wikipedia/commons/thumb/0/0b/Barbie_Logo.svg/800px-Barbie_Logo.svg.png)
Barbie - Wikipedia
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How Barbie Came to Life - Adoring Kate McKinnon
In an “Oppenheimer” vs “Barbie” World, Why Choose? - WSJ
Barbie's Scott Evans Was Born to Play a Ken
![How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ](http://www.bnnbloomberg.ca/polopoly_fs/1.1324009!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/photo-illustration-marisa-gertz-bloomberg.jpg)
The Race Is On to Be This Holiday's Hottest Doll—and Billions Are
The Summer of 'Barbie' Has Only Just Begun - WSJ
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Billion-dollar 'Barbie': Break-out summer blockbuster in rare
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